Guardian: Richard Branson and Jochen Zeitz launch the B Team challenge


13th June 2013, Jo Confino, The Guardian

The Virgin chief and former Puma boss launch a global team of business leaders aiming to create new, sustainable business models for people and planet.

In a sign that the corporate sustainability movement may be entering a new dynamic phase, Sir Richard Branson and Jochen Zeitz, former chief executive of Puma and current director of Kering, today launched a new global collaboration to drive transformational change in the business sector.

The B Team brings together an initial 14 leaders from major corporations around the world, including Unilever, Natura, Celtel, Tata and Kering, in an attempt to enlarge projects that demonstrate that long-term business success can be built only by prioritising people and planet alongside profit.

Read the full article at Guardian Sustainable Business.

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